PC Musthafa Packaging Innovation Video

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I clearly remember, even in our earliest days as a small idly batter company, we knew it was not just our product but also the packaging that creates a complete experience. Today, when you see our products in chillers & in your homes, you may not know the hardwork & commonsensical innovation that goes into each and every pack with the name iD. This series is about introducing you to our packaging innovation story #iDPacksAPunch.
I welcome your ideas & suggestions.
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