GROHE: Shaping the Future of Water

With its resource-saving product portfolio and impactful sustainability initiatives, GROHE is tackling climate change, the global plastic waste problem and enabling its customers to consume sustainably.

“We at GROHE have a do-er mentality: We don’t talk too much, we basically implement,” is how Thomas Fuhr, Leader Fittings LIXIL International and Co-CEO Grohe AG, describes how sustainability is implemented and translated into concrete action at GROHE in a documentary. The short film is part of the global sustainability and climate protection initiative “50 Sustainability & Climate Leaders,” for which GROHE was elected along with 49 other international companies. As pioneers in their respective industries, the companies portrayed demonstrate how they are actively committed to a sustainable future grounded in the 17 Sustainable Development Goals (SDGs) of the United Nations, and in doing so, inspire others to follow their example. The GROHE brand also uses milestones from its 20-year commitment to sustainability to illustrate the innovative approaches to making sustainability the core of its business activities and how it views this transformation as an economic opportunity.

About GROHE
GROHE is a leading global brand for complete bathroom solutions and kitchen fittings and has a total of over 6,500 employees in 150 countries – 2,600 of them are based in Germany. Since 2014 GROHE has been part of the strong brand portfolio of the Japanese manufacturer of pioneering water and housing products LIXIL. In order to offer “Pure Freude an Wasser”, every GROHE product is based on the brand values of quality, technology, design and sustainability. Renowned highlights such as GROHE Eurosmart or the GROHE thermostat series as well as groundbreaking innovations such as the GROHE Blue water system underline the brand's profound expertise. Focused on customer needs, GROHE thus creates intelligent, life-enhancing and sustainable product solutions that offer relevant added value – and bear the "Made in Germany" seal of quality: R&D and design are firmly anchored as an integrated process in Germany. GROHE takes its corporate responsibility very seriously and focuses on a resource-saving value chain. Since April 2020, the sanitary brand has been producing CO2-neutral worldwide. GROHE has also set itself the goal of using plastic-free product packaging by 2021.
In the past ten years alone, more than 460 design and innovation awards as well as several top rankings at the German Sustainability Award have confirmed GROHE's success: GROHE was the first in its industry to win the CSR Award of the German Federal Government and was also featured in the renowned Fortune® magazine’s ranking of Top 50 that are “Changing the World”.

About LIXIL
LIXIL makes pioneering water and housing products that solve every day, real-life challenges, making better homes a reality for everyone, everywhere. Drawing on our Japanese heritage, we create world-leading technology and innovate to make high quality products that transform homes. But the LIXIL difference is how we do this; through meaningful design, an entrepreneurial spirit, a dedication to improving accessibility for all and responsible business growth. Our approach comes to life through industry leading brands, including INAX, GROHE, American Standard and TOSTEM. About 60,000 colleagues operating in more than 150 countries are proud to make products that touch the lives of more than a billion people every day. Learn more at www.lixil.com